- Funnel and content audit
- Channel and creative planning
- Measurement and reporting rhythm
Work / Digital + Local
Digital · Growth & Demand
From map confusion to clean local visibility
A service business had inconsistent listings, an unclaimed map profile and reviews it never answered.
CASE FILE / PIT-012Situation.
Approach.
Outcome.Representative engagement pattern · built from Productive IT’s disclosed sector experience; client identity and commercials withheld
Approach.
Outcome.Representative engagement pattern · built from Productive IT’s disclosed sector experience; client identity and commercials withheld
01 / The situation
What was actually
in the way.
A service business had inconsistent listings, an unclaimed map profile and reviews it never answered.
REFERENCE
PIT-012
SERVICE LAYER
Digital Marketing
SECTOR
Digital · Growth & Demand
DISCLOSURE
Client identity and commercials withheld by default.
02 / The approach
How the work
was sequenced.
01
Claim and clean every listing
Each step is documented so the client team can see the decision, not just the deliverable.
02
Unify name, address and phone everywhere
Each step is documented so the client team can see the decision, not just the deliverable.
03
Build a review-request habit
Each step is documented so the client team can see the decision, not just the deliverable.
04
Track calls and direction requests monthly
Each step is documented so the client team can see the decision, not just the deliverable.
03 / The structure
Workstreams,
deliverables, measures.
- Working funnel with defined stages
- Content calendar with owners
- Clean local and search presence
- Stage-to-stage drop-off understood
- Publishing against a plan, not on impulse
- Source of each enquiry known
04 / The outcome
What the business
was left with.
Accurate local presence with an active review loop that feeds both trust and rankings.
Fitness & lifestyle brandsSports-led consumer environments
Representative engagement pattern drawn from Productive IT’s disclosed sector experience. No client name, logo, testimonial or unapproved metric is published.
05 / Adjacent case files
Keep reading
the patterns.
Digital + GrowthPIT-010
From traffic without traction to a working funnel
Digital · Growth & Demand
Campaigns brought clicks, but enquiries were rare and mostly unqualified; nobody could see where the journey broke.
- Map the journey from click to conversation
- Fix landing-page promise and form friction
- Align ad messaging with page content
- Report on enquiries and quality, not clicks
Working funnel with defined stagesContent calendar with ownersClean local and search presence
A funnel where spend connects to tracked enquiries and sales knows the source of every lead.
Open case file →Digital + ContentPIT-011
From random posting to a content engine
Digital · Growth & Demand
Social channels went silent for weeks, then flooded when someone remembered: with no theme or measurement.
- Define 3–4 recurring content pillars
- Batch-plan a month in one sitting
- Schedule and measure from one calendar
- Review what earned attention, monthly
Working funnel with defined stagesContent calendar with ownersClean local and search presence
A steady, themed presence that compounds brand memory instead of starting over each post.
Open case file →