- Funnel and content audit
- Channel and creative planning
- Measurement and reporting rhythm
Work / Digital + Growth
Digital · Growth & Demand
From traffic without traction to a working funnel
Campaigns brought clicks, but enquiries were rare and mostly unqualified; nobody could see where the journey broke.
CASE FILE / PIT-010Situation.
Approach.
Outcome.Representative engagement pattern · built from Productive IT’s disclosed sector experience; client identity and commercials withheld
Approach.
Outcome.Representative engagement pattern · built from Productive IT’s disclosed sector experience; client identity and commercials withheld
01 / The situation
What was actually
in the way.
Campaigns brought clicks, but enquiries were rare and mostly unqualified; nobody could see where the journey broke.
REFERENCE
PIT-010
SERVICE LAYER
Digital Marketing
SECTOR
Digital · Growth & Demand
DISCLOSURE
Client identity and commercials withheld by default.
02 / The approach
How the work
was sequenced.
01
Map the journey from click to conversation
Each step is documented so the client team can see the decision, not just the deliverable.
02
Fix landing-page promise and form friction
Each step is documented so the client team can see the decision, not just the deliverable.
03
Align ad messaging with page content
Each step is documented so the client team can see the decision, not just the deliverable.
04
Report on enquiries and quality, not clicks
Each step is documented so the client team can see the decision, not just the deliverable.
03 / The structure
Workstreams,
deliverables, measures.
- Working funnel with defined stages
- Content calendar with owners
- Clean local and search presence
- Stage-to-stage drop-off understood
- Publishing against a plan, not on impulse
- Source of each enquiry known
04 / The outcome
What the business
was left with.
A funnel where spend connects to tracked enquiries and sales knows the source of every lead.
Fitness & lifestyle brandsSports-led consumer environments
Representative engagement pattern drawn from Productive IT’s disclosed sector experience. No client name, logo, testimonial or unapproved metric is published.
05 / Adjacent case files
Keep reading
the patterns.
Digital + ContentPIT-011
From random posting to a content engine
Digital · Growth & Demand
Social channels went silent for weeks, then flooded when someone remembered: with no theme or measurement.
- Define 3–4 recurring content pillars
- Batch-plan a month in one sitting
- Schedule and measure from one calendar
- Review what earned attention, monthly
Working funnel with defined stagesContent calendar with ownersClean local and search presence
A steady, themed presence that compounds brand memory instead of starting over each post.
Open case file →Digital + LocalPIT-012
From map confusion to clean local visibility
Digital · Growth & Demand
A service business had inconsistent listings, an unclaimed map profile and reviews it never answered.
- Claim and clean every listing
- Unify name, address and phone everywhere
- Build a review-request habit
- Track calls and direction requests monthly
Working funnel with defined stagesContent calendar with ownersClean local and search presence
Accurate local presence with an active review loop that feeds both trust and rankings.
Open case file →