Generative engine optimisation (GEO) is the practice of making your business easy for AI assistants such as ChatGPT, Gemini, Copilot and Perplexity to understand, trust and cite. Classic SEO earns a ranking on a results page. GEO earns a mention inside a generated answer, which is increasingly where buyers form a shortlist.

Why GEO matters now

When a prospect asks an assistant "which IT partner can set up our office network and website in Delhi NCR", the model assembles an answer from pages it can parse and sources it considers reliable. If your services are described vaguely, hidden in images or spread across inconsistent profiles, the model has nothing solid to quote.

The Productive IT GEO checklist

  • State facts plainly. One clear sentence per service: what it is, who it is for, where you operate.
    • Keep entities consistent. The same business name, address, phone and service list on your site, Google Business Profile, LinkedIn and directories.
      • Publish structured data. Organization, Service, Article and FAQPage schema give machines an unambiguous summary.
        • Add an llms.txt file. A short plain-text guide that tells AI crawlers which pages describe your business best.
          • Write answer-shaped sections. Short question headings followed by a direct two or three sentence answer.
            • Show evidence. Process descriptions, deliverables and permissioned examples beat adjectives.

            What not to do

            Do not stuff pages with prompts or hidden text aimed at models. Assistants are trained to discount manipulation, and it damages trust with human readers too.

            How to measure progress

            Ask the main assistants the questions your buyers ask, monthly, and record whether you are mentioned and which page is cited. Track referral visits from AI tools in analytics and watch branded search volume.

            FAQ

            Is GEO different from SEO? It builds on SEO. Crawlable pages, speed and authority still matter; GEO adds clarity, structure and consistency for language models.

            How long does GEO take? Expect changes over several crawl and model refresh cycles, usually months rather than days.

            Productive IT builds websites, schema and content systems that are ready for both search engines and AI assistants. Talk to us through productiveit.in to review your GEO readiness.